Founded in 1999 by the Japanese retailer Beams, Beams Plus was created as a tribute to classic American menswear. The brand draws inspiration from mid-20th century sportswear, military garments, workwear, and Ivy League style, reinterpreting these references through careful Japanese craftsmanship and attention to detail. Beams Plus focuses on timeless silhouettes, durable fabrics, and thoughtful construction, aiming to recreate the authenticity and practicality of vintage clothing while adapting it for modern everyday wear.
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